The Requirement

Belmond is a global brand synonymous with the highest levels of quality and service.  A sophisticated adventure travel operator delivering luxury experiences throughout the world.

To promote its famous British Pullman train at London’s Victoria Station, from where it starts its idyllic journey through the English countryside, Belmond turned to the mobile WiSI screen to provide a sleek, versatile, high quality digital customer information solution.  It was also paramount that Belmond could control the screen’s content at both its departure lounge at Victoria, as well as from its head office, located across town.

So as not to impact on the luxury surroundings of the departure lounge yet maximise the effectiveness of the screen to its passengers when required, it was crucial that WiSI could be moved to different locations within the lounge and with minimal effort.

Belmond were also seeking an eye-catching customer information solution that could be viewed through the lounge’s glass doors during times when it was not in use and completely unmanned.  This would present the opportunity to promote and inform passers-by of Belmond’s luxury experiences